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SHORT NOTES |
| 1. Retailing[3] |
| 2. Retailers role in distribution channel [5] |
| 3. Store v/s Non Store retailer [37] |
| 4. Multi channel Retailing [38] |
| 5. Types of Franchising [46] |
| 6. Franchising in India [53] |
| 7. Strategic Retail Planning Process[66] |
| 8. Advantages and Disadvantages of high inventory turnover [90] |
| 9. Assortment Planning [92] |
| 10. Factors affecting pricing decisions [114] |
| 11. Markdowns [122] |
| 12. Store Location [137] |
| 13. Floor Space Management [164] |
| 14. CRM [176] |
| 15. Customer Retention [184] |
| 16. CRM Process [180] |
BOOKS REFERRED:- RETAIL MANAGEMENT by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.
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