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CONCEPTS |
| 1. Consumer Co operatives [34] |
| 2. Leased Departments [34] |
| 3. Retail Market Strategy[59] |
| 4. Merchandise Management [78] |
| 5. Tonnage Merchandising [82] |
| 6. Rounder [83] |
| 7. Gondolas [84] |
| 8. Category Management[85] |
| 9. Fad [91] |
| 10. Parallel Branding [101] |
| 11. Private Labelling [101] |
| 12. EDLP [117] |
| 13. Extinction Pricing [119] |
| 14. Psychological Pricing [119] |
| 15. Coupons [124] |
| 16. Rebates [125] |
| 17. Store Planning [137] |
| 18. Visibility [141] |
| 19. Staple Goods [155] |
| 20. Lifetime Value [182] |
| 21. RFM Analysis [184] |
BOOKS REFERRED:- RETAIL MANAGEMENT by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.
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