The word communication has been derived from the Latin word ‘Communis’ which means ‘common’. Thus, communication means sharing of ideas in common. “When we communication,” says Wibur Schramn, “We are trying to establish a ‘commonness’ with someone. That is we are trying to share information, an idea or an attitude. The essence of communication is getting the receiver and the sender ‘turned’ together for a particular massage.”
11 Comments