Combat or disrupt competitors strategies

Combat or disrupt competitors strategies

Because sales promotions often motivate consumers to buy in large quantities or try new brands, they can be used to disrupt competitors marketing strategies. If a firm knows that one of its competitors is launching a new brand or initiating a new advertising campaign, a well-timed sales promotions offering deep discounts or extra quantity can disrupt the competitor strategy. Add to the original discount an in-package coupon for future purchases, and a marketer can severely compromise competitor’s efforts.

• Pepsi

Promotion: Hero No.1

Objective: The promotion wa sales promotions a part of Pepsi’s efforts to counter Coke’sales promotions aggressive marketing in thses cities

City: Kanpur and lucknow

Strategy: The event spread over a seven-day activity right after the dance masti promotions. A mobile float with dancers, performers, and still walkers traveled the streets of Kanpur and Lucknow. The entertainment was based around the theme of Hero No.1

• When Godrej did sales promotions to increase it washing machine sales Samsung to protect its market also introduced sales promotions.

Godrej gave a rebate offer and a free VIP suitcase. So Samsung also introduced the rebate offer and gave a camera free.