Three types of service operations are:

  • Quasi manufacturing: In quasi manufacturing physical goods are more dominant then service associated with the product. Here the stress is on cost of production, technology, products, product quality and prompt delivery. It may be either a standardized or customized product.
  • Customer-as-participants: Here there is a high involvement of customer the physical goods may not be that must sufficient. Services can be either customized or standardized.
  • Customer- as-product: Here the service is performed on customer. Service here is customized physical goods may or may not significant.


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