What Is The 3 Values Discipline in Retail Marketing?

What Is The 3 Values Discipline in Retail Marketing?

Advertisement Tracy and Wierseman’s three value disciplines are briefly defined below: 1. Operational Excellence-Strategy is predicated on the production and delivery of products and services. The objective is to lead the industry in terms of price and convenience. 2. Customer Intimacy-Strategy is predicated on tailoring and shaping products and...

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