What is Alternative Evaluation Stage of Buying Process?

What is Alternative Evaluation Stage of Buying Process?

Advertisement     Evaluation of Alternatives: The evaluation stages reprints’ the stage of mental trial of the product. During this stage, the consumer assigns relative value-weights to different products/brands on the basis of accumulated stock of product information and draws conclusions about their relative satisfaction giving potential value.  ...

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What is Back-to-Back Letter of Credit?

Back-to-Back Letter of Credit     A back-to-back letter of credit can be used as an alternative to the transferable letter of credit. Rather than transferring the original letter of credit to the supplier, once the letter of credit is received by the exporter from the opening bank, that...

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