Long Answer Questions

Q.1 Define Retailing. Discuss the drivers of growth of retail in the country. (Rph-3,10)

Q.2 What are retail strategies? Suggest a strategy for a Food and Grocery store for Indian Markets. (Rph-74)

Q.3 What makes locational decisions in retailing, strategic in nature? Discuss with suitable examples the factors necessary to consider before selecting a final site for any store.

Q.4 How important is the role of pricing in retail marketing mix? Briefly discuss the various retail pricing approaches available to the retailer. (Rph-137,141)

Q.5 Describe role of franchisor and franchisee. Discuss the reasons for the success of franchising in India . (Rph-55,56,57)

Q.6 Explain the strategic retail planning process in detail. (Rph-82)

Q.7 Explain the importance of merchandise planning in merchandise management. (Rph-99)

Q.8 What factors that a retailer needs to take into account while choosing a location for a retail store. (Rph-171)

Q.9 What are the factors that have contributed to the rise of the retail in India? Explain the challenges that a Global Retailer will face in India. (Rph-15,16)

Q.10 Suggest some strategies by which a retailer can build sustainable competitive advantage for their retail format. (Rph-77)

Q.11 What is Merchandise? Explain the process of Merchandise Planning in detail. (Rph-96,100)

Q.12 Explain Store and Non-Store Retailing in detail. Do you think Non-Store retailing will grow faster than Store retailing? Justify your answer.

Q.13 Explain the strategic retail planning process in detail. Why is it necessary to develop a well integrate strategy? (Rph-82)

Q.14 Explain any five pricing strategies adopted by retailers. What is markup pricing? (Rph-142,149)

Q.15 What are the factors that a retailer needs to take into account while designing a store? (Rph-178)


Rishabh Publication 4th Edition 2013

The following two tabs change content below.

Navigator Tutorials

Navigator Tutorials is a professional institute to provide coaching for government Unaided courses offered by Mumbai University like BMS. Excellent course material, experienced faculty and a committed management have built Navigator Tutorials into the most trusted institution in the area of preparing students for TYBMS examinations.

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account