Long Answer Questions
Q.1 Define Retailing. Discuss the drivers of growth of retail in the country. (Rph-3,10)
Q.2 What are retail strategies? Suggest a strategy for a Food and Grocery store for Indian Markets. (Rph-74)
Q.3 What makes locational decisions in retailing, strategic in nature? Discuss with suitable examples the factors necessary to consider before selecting a final site for any store.
Q.4 How important is the role of pricing in retail marketing mix? Briefly discuss the various retail pricing approaches available to the retailer. (Rph-137,141)
Q.5 Describe role of franchisor and franchisee. Discuss the reasons for the success of franchising in India . (Rph-55,56,57)
Q.6 Explain the strategic retail planning process in detail. (Rph-82)
Q.7 Explain the importance of merchandise planning in merchandise management. (Rph-99)
Q.8 What factors that a retailer needs to take into account while choosing a location for a retail store. (Rph-171)
Q.9 What are the factors that have contributed to the rise of the retail in India? Explain the challenges that a Global Retailer will face in India. (Rph-15,16)
Q.10 Suggest some strategies by which a retailer can build sustainable competitive advantage for their retail format. (Rph-77)
Q.11 What is Merchandise? Explain the process of Merchandise Planning in detail. (Rph-96,100)
Q.12 Explain Store and Non-Store Retailing in detail. Do you think Non-Store retailing will grow faster than Store retailing? Justify your answer.
Q.13 Explain the strategic retail planning process in detail. Why is it necessary to develop a well integrate strategy? (Rph-82)
Q.14 Explain any five pricing strategies adopted by retailers. What is markup pricing? (Rph-142,149)
Q.15 What are the factors that a retailer needs to take into account while designing a store? (Rph-178)
Rishabh Publication 4th Edition 2013
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