Pros of PR consultancy: Advertisement 1) Consultancy firms are like advertising agencies who can be done away with if found inefficient. 2) Consultants can provide unbiased and impartial services facilitating correct assessment of the situation by the management. 3) PR consultants will have location advantage enabling companies situated at...
High quality of patient care will ensure simultaneously good public relations. Obviously, a patient will never accept public relations programme in lieu of indifferent hospital care. Thus, good patient care is a sine qua non. No amount of smiles, cheers and propaganda will compensate for bad administration and poor...
Government is an organ created by the statutes and formed by the public. Public is a large community which is composed of groups of doctors, lawyers, engineers, professionals, voters, political parties, opposition parties, employees, labor, and other cross sections of people. Public vary, it is...
The public relation section in government is generally a small one, consisting of the public relations officer or public relations inspector with one or more assistants, and clerical staff. The public relations officer usually reports to the general purposes committee, or sometimes a special public relations committee or sub-committee,...
Whenever there are health and safety scares over a particular type of service, the media gives a wide publicity to it so that the general public knows about it. The organization will then attempt to restore good public relations through the use and applications of PR tools These include:...
The service sector possesses some distinctive characteristics which require a different PR programme. This special feature of service demands a new vision, innovation and a class of professional excellence to market the services effectively and profitably. The following are important characteristics: i. Intangibility : Services are intangible, we cannot...
Images matters, they say. How people see you and what opinion they form about you makes or mars your prospects in life. But how many of us are capable of projecting exactly that kind of self which we would like others to appreciate? No this is an art which...
Public Relations and Marketing This is the field most commonly confused with PR – not unreasonably since marketing refers to PR in its texts and practice as part of the marketing mix. To marketing practitioners and academics, public relations are one of the four Ps – product, place,...
Internal and External Public Relations Specialization Public relation is a matter of vital importance to profit and non-profit organizations alike. Consequently, a basic process of communication, on either an advanced or a restricted level, is present in any organization. However, in the course of the decade or so, certain...
Public relations a very vital role in the image building and developing identity in the corporate structure. This project will identify and explain various aspects and highlights of public relation relations activity in the achievement of this objective and helps in developing the basic psyche of image and identity....
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