Hello I am going to appear for my 5 th semester of bms right now.
I am confused regarding which book to refer for marketing and service sector management.
Some say Rishabh some say vipul and some say Seth.
I went through service sector vipul and Seth. Vipuk has so many extra questions which Seth does not have. So according to you which one is better from boards point of view.
And marketing I have rishabh so is it goes enough? Or should I refer to other book for marketing.
Kindly help me out with this problem

Aangi Zaveri