What makes a product a brand?

Kartik Raichura is the founder and CEO of ManagementParadise.com - the world's leading management education focused community platform. A business post graduate from Welingkar Institute of Management, Mumbai, Kartik Raichura has been an author, a public speaker, and a social worker. He's also the recipient of Star Young Entrepreneur Award and has addressed the audience at Tedx Indore.