Retail In Marketing



In retail, marketing functions may be centralized and may include different departments like advertising, sales promotion, and public/press relations. Marketing would also look at ways of understanding the customer and his behavior by way of focus groups and analysis of customer buying patterns to develop strategies and plans that guide marketing components like advertisement, websites, store signage, etc. The size of the retail organization would determine whether various functions would be in one department or would be divided into various combinations.


The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account