Retail In Marketing

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In retail, marketing functions may be centralized and may include different departments like advertising, sales promotion, and public/press relations. Marketing would also look at ways of understanding the customer and his behavior by way of focus groups and analysis of customer buying patterns to develop strategies and plans that guide marketing components like advertisement, websites, store signage, etc. The size of the retail organization would determine whether various functions would be in one department or would be divided into various combinations.

 

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