What Is The Meaning of All You Can Afford Method In Advertising Budget?


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All You Can Afford

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All you can afford method:-

Under this method the advertising budget is decided on the basis of whatever money is left after all other fixed and unavoidable expenses have been allocated. Conservative management uses this method & also new entrepreneurs follow this when they are short of funds & have no other options.

 

https://www.youtube.com/watch?v=bjgMUJTL9xA

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