Retail promotion:

Advertisement

 

Is broadly defined as any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm. Advertising, P.R., personal selling and sales promotion are the 4 elements of promotion.

 

Steps in planning a promotion strategy:

 

  • Goals are stated in specific and measurable terms. Positive word of mouth (WOM) is an important long-term goal.
  • An overall promotion budget is set on the basis of one of these techniques: all you can afford incremental, competitive parity, etc.
  • The promotional mix is outlined, based on the firm’s budget, the type of retailing involved, the coverage of the media, and the hierarchy of effects.
  • The promotional mix is enacted. Included are decisions involving specific media, promotional timing, message content, sales force composition, particular sales-promotion tools, and the responsibility for co-ordination.
  • The retailer systematically reviews and adjusts the promotional plan, consistent with its preset goals.
Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
705 Comments
  1. EvaNer 2 months ago

    <a href="[Link deleted]

  2. JaneNer 2 months ago

    <a href="[Link deleted]atarax

  3. NickNer 2 months ago

    <a href="[Link deleted]20 mg mexico <a href="[Link deleted]medrol <a href="[Link deleted]prednisolone 5mg online without prescription <a href="[Link deleted]generic <a href="[Link deleted]hydroxychloroquine over the counter <a href="[Link deleted]abilify

  4. ZakNer 2 months ago

    <a href="[Link deleted]diclofenac <a href="[Link deleted]100mg capsules

  5. TeoNer 2 months ago

    <a href="[Link deleted]soft tablets 20mg

  6. YonNer 2 months ago

    <a href="[Link deleted]hydroxychloroquine <a href="[Link deleted]cymbalta 60 mg <a href="[Link deleted]hcl <a href="[Link deleted]there a generic advair <a href="[Link deleted]viagra sales <a href="[Link deleted]of bupropion 150mg

  7. YonNer 2 months ago

    <a href="[Link deleted]ivermectin uk <a href="[Link deleted]propecia canada <a href="[Link deleted]pill <a href="[Link deleted]brand name in india <a href="[Link deleted]over the counter

  8. TeoNer 2 months ago

    <a href="[Link deleted]amoxicillin

  9. TedNer 2 months ago

    <a href="[Link deleted]20 mg <a href="[Link deleted]20 mg price

  10. LisaNer 2 months ago

    <a href="[Link deleted]augmentin 875 mg

  11. YonNer 2 months ago

    <a href="[Link deleted]cost <a href="[Link deleted]price <a href="[Link deleted]tablets over the counter <a href="[Link deleted]500mg <a href="[Link deleted]canada brand <a href="[Link deleted]generic 250 mg tablets price

  12. ZakNer 2 months ago

    <a href="[Link deleted]of synthroid 100mcg <a href="[Link deleted]for sale usa

  13. best cialis site 2 months ago

    Thank you.

    Youseful blog. Good post.

  14. NickNer 2 months ago

    <a href="[Link deleted]prescription <a href="[Link deleted]over the counter <a href="[Link deleted]abilify <a href="[Link deleted]online <a href="[Link deleted]cialis without a prescription <a href="[Link deleted]sildenafil

  15. EvaNer 2 months ago

    [url=[Link deleted]online[/url]

  16. KimNer 2 months ago

    <a href="[Link deleted]tablets cost

  17. YonNer 2 months ago

    <a href="[Link deleted]tretinoin gel <a href="[Link deleted]generic vardenafil <a href="[Link deleted]capsules <a href="[Link deleted]75mg dr <a href="[Link deleted]1mg <a href="[Link deleted]online zithromax <a href="[Link deleted]ivermectin pills <a href="[Link deleted]tablets 60mg

  18. TedNer 2 months ago

    <a href="[Link deleted]cost <a href="[Link deleted]price in canada <a href="[Link deleted]capsules 60 mg <a href="[Link deleted]<a href="[Link deleted]ds 800

  19. TedNer 2 months ago

    <a href="[Link deleted]20 <a href="[Link deleted]mg atarax <a href="[Link deleted]prednisone <a href="[Link deleted]price <a href="[Link deleted]oral ivermectin <a href="[Link deleted]cream over the counter usa

  20. SueNer 2 months ago

    <a href="[Link deleted]pills <a href="[Link deleted]buy <a href="[Link deleted]iv <a href="[Link deleted]xr generic <a href="[Link deleted]augmentin <a href="[Link deleted]tablet <a href="[Link deleted]hcl 50mg <a href="[Link deleted]500mg capsules <a href="[Link deleted]<a href="[Link deleted]tablets buy online

  21. JoeNer 2 months ago

    <a href="[Link deleted]buy online

  22. ZakNer 2 months ago

    <a href="[Link deleted]otc <a href="[Link deleted]generic <a href="[Link deleted]medication <a href="[Link deleted]from canada

  23. JoeNer 2 months ago

    <a href="[Link deleted]chloroquine

  24. JaneNer 2 months ago

    <a href="[Link deleted]drug

  25. YonNer 2 months ago

    <a href="[Link deleted]albuterol uk <a href="[Link deleted]for sale <a href="[Link deleted]

  26. AnnaNer 1 month ago

    <a href="[Link deleted]tablets <a href="[Link deleted]clomid online usa

  27. SamNer 1 month ago

    <a href="[Link deleted]<a href="[Link deleted]strattera <a href="[Link deleted]brand name <a href="[Link deleted]to buy stromectol

  28. YonNer 1 month ago

    <a href="[Link deleted]online <a href="[Link deleted]40 mg

  29. TedNer 1 month ago

    <a href="[Link deleted]canada buy <a href="[Link deleted]i buy cephalexin online <a href="[Link deleted]pill <a href="[Link deleted]buy online <a href="[Link deleted]internet pharmacy <a href="[Link deleted]tablet ip 200 mg

  30. TedNer 1 month ago

    <a href="[Link deleted]generic <a href="[Link deleted]200 mg

  31. YonNer 1 month ago

    <a href="[Link deleted]<a href="[Link deleted]generic medication <a href="[Link deleted]trazodone <a href="[Link deleted]hydroxychloroquine <a href="[Link deleted]inhaler 90 mcg <a href="[Link deleted]<a href="[Link deleted]cost <a href="[Link deleted]generic

  32. NickNer 1 month ago

    <a href="[Link deleted]1mg <a href="[Link deleted]to buy retin a online <a href="[Link deleted]cipro <a href="[Link deleted]glucophage <a href="[Link deleted]bupropion <a href="[Link deleted]for sale <a href="[Link deleted]coupon <a href="[Link deleted]online cheap

  33. TedNer 1 month ago

    <a href="[Link deleted]300 mg coupon <a href="[Link deleted]inhaler <a href="[Link deleted]cost

  34. JudyNer 1 month ago

    <a href="[Link deleted]20mg price <a href="[Link deleted]online sales <a href="[Link deleted]hydroxychloroquine <a href="[Link deleted]online <a href="[Link deleted]pack <a href="[Link deleted]cialis tadalafil 20mg <a href="[Link deleted]prednisone <a href="[Link deleted]estrace <a href="[Link deleted]tablet price <a href="[Link deleted]tablets

  35. BooNer 1 month ago

    <a href="[Link deleted]chloroquine

  36. NickNer 1 month ago

    <a href="[Link deleted]ivermectin <a href="[Link deleted]500 mg <a href="[Link deleted]to order paxil online <a href="[Link deleted]875 mg tablet <a href="[Link deleted]zithromax <a href="[Link deleted]<a href="[Link deleted]<a href="[Link deleted]online

  37. TedNer 1 month ago

    <a href="[Link deleted]16 mg usa <a href="[Link deleted]generic <a href="[Link deleted]viagra soft <a href="[Link deleted]50mg <a href="[Link deleted]tretinoin gel

  38. SamNer 1 month ago

    <a href="[Link deleted]15 mg tablet <a href="[Link deleted]xl 150mg <a href="[Link deleted]trazodone <a href="[Link deleted]of neurontin <a href="[Link deleted]0.6 mg generic <a href="[Link deleted]baclofen <a href="[Link deleted]mg cymbalta <a href="[Link deleted]75mg prescription

  39. NickNer 1 month ago

    <a href="[Link deleted]10mg <a href="[Link deleted]500 mg capsule

  40. NickNer 1 month ago

    <a href="[Link deleted]mg erythromycin <a href="[Link deleted]name for ivermectin <a href="[Link deleted]mg baclofen cost <a href="[Link deleted]for sale <a href="[Link deleted]soft <a href="[Link deleted]buy

  41. EyeNer 1 month ago

    <a href="[Link deleted]hydroxychloroquine online <a href="[Link deleted]chloroquine <a href="[Link deleted]for sale <a href="[Link deleted]chloroquine online <a href="[Link deleted]hydroxychloroquine online <a href="[Link deleted]chloroquine <a href="[Link deleted]online <a href="[Link deleted]hydroxychloroquine <a href="[Link deleted]online <a href="[Link deleted]over the counter <a href="[Link deleted]over the counter <a href="[Link deleted]for sale <a href="[Link deleted]chloroquine <a href="[Link deleted]over the counter <a href="[Link deleted]hydroxychloroquine <a href="[Link deleted]for sale <a href="[Link deleted]hydroxychloroquine <a href="[Link deleted]chloroquine <a href="[Link deleted]hydroxychloroquine online <a href="[Link deleted]hydroxychloroquine

  42. JoeNer 1 month ago

    <a href="[Link deleted]plaquenil online

  43. YonNer 1 month ago

    <a href="[Link deleted]for sale without a prescription <a href="[Link deleted]cost

  44. ZakNer 1 month ago

    <a href="[Link deleted]10 <a href="[Link deleted]online <a href="[Link deleted]to buy clonidine <a href="[Link deleted]medication <a href="[Link deleted]viagra soft tabs uk

  45. SamNer 1 month ago

    <a href="[Link deleted]buy <a href="[Link deleted]cephalexin <a href="[Link deleted]of ivermectin <a href="[Link deleted]online

  46. EvaNer 1 month ago

    <a href="[Link deleted]amoxil

  47. MarkNer 1 month ago

    <a href="[Link deleted]online <a href="[Link deleted]medication <a href="[Link deleted]3 mg dose <a href="[Link deleted]80 mg <a href="[Link deleted]for sale <a href="[Link deleted]ivermectin

  48. EvaNer 1 month ago

    <a href="[Link deleted]cymbalta 60 mg

  49. YonNer 1 month ago

    <a href="[Link deleted]generic augmentin <a href="[Link deleted]0.01

  50. AnnaNer 1 month ago

    <a href="[Link deleted]medication <a href="[Link deleted]can i buy female viagra <a href="[Link deleted]10 mg price <a href="[Link deleted]generic

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account