Retail promotion:



Is broadly defined as any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm. Advertising, P.R., personal selling and sales promotion are the 4 elements of promotion.


Steps in planning a promotion strategy:


  • Goals are stated in specific and measurable terms. Positive word of mouth (WOM) is an important long-term goal.
  • An overall promotion budget is set on the basis of one of these techniques: all you can afford incremental, competitive parity, etc.
  • The promotional mix is outlined, based on the firm’s budget, the type of retailing involved, the coverage of the media, and the hierarchy of effects.
  • The promotional mix is enacted. Included are decisions involving specific media, promotional timing, message content, sales force composition, particular sales-promotion tools, and the responsibility for co-ordination.
  • The retailer systematically reviews and adjusts the promotional plan, consistent with its preset goals.
The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
  1. wtyehMut 3 days ago

    <a href="[Link deleted]<a href=[Link deleted]antivirus for windows 10 [Link deleted] – avastsvc.exe avast antivirus service <a href="[Link deleted]online <a href=[Link deleted]bbw dating [Link deleted] – hinge dating <a href="[Link deleted]day sweepstakes <a href=[Link deleted]best publications sweepstakes [Link deleted] – sweepstakes

  2. xauxnMut 2 days ago

    <a href="[Link deleted]defender antivirus <a href=[Link deleted]avast antivirus [Link deleted] – norton antivirus login <a href="[Link deleted]games <a href=[Link deleted]facebook dating us [Link deleted] – hinge dating <a href="[Link deleted]and sweepstakes <a href=[Link deleted]online sweepstakes [Link deleted] – reader’s digest sweepstakes

  3. DenNer 1 day ago

    <a href="[Link deleted]<a href="[Link deleted]much is paxil tablet <a href="[Link deleted]online <a href="[Link deleted]atarax <a href="[Link deleted]a tretinoin

  4. insurance rates 1 day ago

    <a href="[Link deleted]insurance quotes

  5. KimNer 1 day ago

    <a href="[Link deleted]wellbutrin

  6. MiaNer 23 hours ago

    <a href="[Link deleted]to buy diflucan <a href="[Link deleted]amoxil 500 mg online <a href="[Link deleted]500 diskus <a href="[Link deleted]hydroxychloroquine <a href="[Link deleted]prednisone

  7. SueNer 19 hours ago

    [url=[Link deleted]10mg cost[/url] [url=[Link deleted]uk[/url] [url=[Link deleted]tablets price[/url] [url=[Link deleted]120 mg[/url] [url=[Link deleted]uk buy[/url] [url=[Link deleted]generic cost[/url] [url=[Link deleted]10 mg[/url] [url=[Link deleted]tablets 400mg 80mg[/url] [url=[Link deleted]500 mcg[/url] [url=[Link deleted]buying[/url]

  8. KimNer 19 hours ago

    <a href="[Link deleted]amoxicillin online

  9. MiaNer 7 hours ago

    <a href="[Link deleted]25 mg tablet <a href="[Link deleted]1.5 pills <a href="[Link deleted]tablets in india <a href="[Link deleted]buy online <a href="[Link deleted]400mg tablets

  10. SueNer 6 hours ago

    <a href="[Link deleted]generic <a href="[Link deleted]of paxil <a href="[Link deleted]can you buy amoxicillin over the counter <a href="[Link deleted]875mg <a href="[Link deleted]diflucan without a prescription <a href="[Link deleted]250 <a href="[Link deleted]over the counter <a href="[Link deleted]200 cost <a href="[Link deleted]tretinoin cream <a href="[Link deleted]a 0.1 gel

  11. SueNer 2 hours ago

    <a href="[Link deleted]20 mg <a href="[Link deleted]vardenafil <a href="[Link deleted]buy online <a href="[Link deleted]cr <a href="[Link deleted]of generic cozaar <a href="[Link deleted]cream <a href="[Link deleted]medication <a href="[Link deleted]cost <a href="[Link deleted]advair 2018 <a href="[Link deleted]875 mg 125 mg

  12. JoeNer 52 mins ago

    <a href="[Link deleted]medicine in india <a href="[Link deleted]albenza <a href="[Link deleted]ds 800 160 <a href="[Link deleted]you buy albuterol over the counter <a href="[Link deleted]online canada <a href="[Link deleted]tretinoin <a href="[Link deleted]can i get brand name paxil <a href="[Link deleted]tetracycline

Leave a reply to JudyNer Click here to cancel the reply

Your email address will not be published. Required fields are marked *


* is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account