What is Reach?


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WHAT IS REACH

The total number of different persons exposed to an ad at once is its reach. The number of different persons exposed to an ad at least once among its defined “target audience” is its “effective reach”

The total number of different persons reached at least once for an entire media schedule is called its cumulative reach

Reach is always meant to be unduplicated and for a specified period of time.

 


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