What is Media Buying?


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MEDIA BUYING

 

Media planning also involves allocating media budgets to media types. Budgets may  be  allocated  based  on  the  importance  of  media  types  and/or  geographic regions. Geographic allocation usually marketing objectives

 

 

 

REGION SALES  POTENTIAL BUDGET GOAL

(based on sales potential)

SOUTH 25% Rs. 50 lakhs
EAST 15% Rs. 30 lakhs
WEST 30% Rs. 60 lakhs
NORTH 10% Rs. 20 lakhs

 

Media buying may be defined as the process of executing a schedule of desired media weights for brands at a lowest possible cost. The media buying process can be divided into 2 broad stages:

 

Deciding what to buy

Setting out to buy at the most competitive rates.


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