What is meant by persuasion? How is it use in sales letter?


0

There are two ways of making a person do what you want – force and persuasion. If you compel a person to do your bidding you are behaving like a despot, tyrant or bully; this is undesirable. Persuasion is better way.

            Persuasion is the process by which a person’s attitude and behavior towards something are influenced by another person’s communication. Messrs Houseman, Lahiff and Penrose define it as “the art of getting people to do something that they wouldn’t ordinarily do if you didn’t ask”, while a dictionary defines it as “causing an individual to believe or do something by reasoning with him/her.

            To achieve the objective of persuasion you can use the following approaches:

a)      Do not rush the receiver of your communication by overwhelming him with your arguments. Give him hints and suggestions and then allow him enough time to think the matter over by himself.

b)     If you find the person holding views contrary to your own try to meet him half way, do not attempt to impose your views on him.

c)      Find out the beta noire or thing that the person dislikes and avoid that topic or theme.

d)     Argue from the viewpoint of the person you are persuading so that the experience and arguments have a familiar ring for him or her.

e)      Do not make the person feel a fool because he does not share your point of view. Request and appeal whenever possible. 


Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].

55 Comments


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

X
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format