Monica from Jai Hind College asks:

Advertisement

What exactly is brand leverage?

 

Answer:

Rational branding is not the only way to build brands on the Web. One method that is working for well-established Web sites is to extend their dominant positions to other products and services, a strategy called brand leveraging. Yahoo! is an excellent example of a company that has used brand-leveraging strategies. Yahoo! was one of the first directories on the Web. It added a search engine function early in its development and has continued to parlay its leading position by acquiring other Web businesses and expanding its existing offerings. Yahoo! acquired GeoCities and Broadcast.com, and entered into an extensive cross-promotion partnership with a number of Fox entertainment and media companies. Yahoo! continues to lead its two nearest competitors, Excite and Go.com, in ad revenue by adding features that Web users find useful and that increase the site’s value to advertisers.

 

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
9 Comments
  1. جلب الحبيب 2 months ago

    … [Trackback]

    […] Find More here on that Topic: bms.co.in/what-is-brand-leveraging/ […]

  2. 카지노사이트 1 month ago

    … [Trackback]

    […] Here you can find 42081 additional Information on that Topic: bms.co.in/what-is-brand-leveraging/ […]

  3. kiu 1 month ago

    … [Trackback]

    […] Read More on to that Topic: bms.co.in/what-is-brand-leveraging/ […]

  4. … [Trackback]

    […] Find More to that Topic: bms.co.in/what-is-brand-leveraging/ […]

  5. … [Trackback]

    […] Info on that Topic: bms.co.in/what-is-brand-leveraging/ […]

  6. … [Trackback]

    […] Information to that Topic: bms.co.in/what-is-brand-leveraging/ […]

  7. … [Trackback]

    […] Read More to that Topic: bms.co.in/what-is-brand-leveraging/ […]

  8. Online Shopping 2 weeks ago

    … [Trackback]

    […] Here you will find 56607 more Info to that Topic: bms.co.in/what-is-brand-leveraging/ […]

  9. opinie 6 days ago

    … [Trackback]

    […] Find More to that Topic: bms.co.in/what-is-brand-leveraging/ […]

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account