Web – Based marketing:
The www provides an exciting and powerful new distribution channel for marketers. Web –based electronic commerce is providing marketers with an exciting new marketing channel.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
The www presents a new venue for marketers to use and with it comes new guidelines. Web based marketing consider two issues.
Determine whether web-based marketing is
(1) Evolutionary- altering an existing firm’s business model.
(2) Revolutionary- forming a new organization to realize the opportunity of marketing on the web.
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