Vertical Price Fixing


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Vertical Price Fixing: It involves agreements to fix prices between parties at different levels of the same marketing channel (e.g. retailers and wholesalers).The agreements are usually to set prices at the manufacturer’s suggested retail price. Retailers today are allowed to sell below MRP. However cannot sell above MRP as it is not permissible under the existing law.


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MT UVA BMS

MT UVA- University, Vocational and Affiliated Education for BMS

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