TYBMS Project Topics in Marketing


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1.      A STUDY ON MARKET POTENTIAL AND SCOPE FOR THE HIGH DEFINITION LCD MONITOR.
2.      A STUDY ON ATTRITION & RETENTION MEASURES FOR THE OUTSOURCED SALES FORCE IN THE TELECOMMUNICATION INDUSTRY.
3.      A STUDY ON CONSUMER PREFERENCE OF CRUISER BIKES
4.      A STUDY ON PARAMETERS AFFECTING THE INVESTMENT APPRAISAL TECHNIQUES FOR INVESTMENT APPRAISAL.
5.      A STUDY ON SCOPE OF E–RETAILING IN INDIA.
6.      A STUDY ON PORTFOLIO OPTIMIZATION TECHNIQUES IN MUTUAL FUNDS – TRENDS AND ISSUES.
7.      A STUDY ON CONSUMER PERCEPTION TOWARDS HERO HONDA MOTOR BIKES IN CHENNAI CITY.
8.      A STUDY ON INVESTMENT PATTERN IN COMMODITIES AND ASSOCIATED RISKS
9.      A STUDY ON COMPETITIVE ADVANTAGE IN RETAIL INDUSTRY.
10.  STUDY ON MARKETING STRATEGIES IN BRAND BUILDING ON THE INTERNET
11.  A STUDY ON CONSUMER BUYING BEHAVIOR
12.  A STUDY ON  PERFORMANCE OF SHARPS MFD IN THE MARKET
13.  A STUDY ON MARKET POTENTIAL OF SME AND CORPORATE SEGMENT
14.  A STUDY TO UNDERSTAND COMPLEXITIES AND FRAME A COMPETITIVE STRATEGY TO PERFORM GOOD RISK ANALYSIS OF OPTIONS.
15.  A STUDY ON CONSUMER PERCEPTION TOWARDS LIFE INSURANCE COMPANIES IN CHENNAI CITY
16.  A STUDY ON SALES OF IMINT LOYALTY CARDS THROUGH HPCL OUTLETS IN CHENNAI CITY.
17.  A STUDY ON DERIVATIVES AND ITS STRATEGIES IN RELIGARE SECURITIES LTD.
18.  A STUDY ON DERIVATIVES AS A HEDGING TOOL FOR INSTRUMENTAL PLAN.
19.  A STUDY ON MARKETING RESEARCH.
20.  A STUDY ON LEAD-LAG RELATIONSHIP BETWEEN INDIAN SPOT AND FUTURES MARKET.
21.  A STUDY ON THE GAME CONSOLE MARKET IN CHENNAI.
22.  Study on Internet Marketing
23.  Study on Market Assessment/Planning
24.  Study on Market Research/Surveys/Focus Groups
25.  Study on New Product Development/Design
26.  Study on Pricing Strategy
27.  Study on Revenue Management
28.  Study on Sales force Management
29.  Study on Advertising and Promotion/PR
30.  Study on Branding
31.  Study on Customer Relationship Mgmt
32.  Study on Data Mining/Data Driven Mktg
33.  Study on Direct Marketing Customer Satisfaction Survey
34.  Study on Consumer Perception Survey
35.  Study on Service Quality
36.  Study on Service Blueprinting
37.  Study on Service Process Mapping – Back stage, on-stage
38.  Study on Improving service quality using service blueprinting
39.  Study on Competition Analysis
40.  Study on Service standards
41.  Study on effectiveness of employee’s role in service delivery
42.  Study on Effectiveness of channels (distributors) in service delivery
43.  Study on Effectiveness of channels (on-line/ Internet) in service delivery
44.  Study on Customer Data Analysis
45.  Study of Institutional markets
46.  Study on Effectiveness of promotion schemes
47.  Study on measurement of Brand awareness and brand perception
48.  Customer Loyalty study
49.  Study of purchase influencing factors
50.  Study on Customer Profiling
51.  Advertising effectiveness study
52.  ADVERTISING AND SALES PROMOTION TECHNIQUES USED BY RETAIL BUSINESSES WITH SPECIAL REFERENCE TO BIG BAZAAR
53.  ADVERTISING STRATEGY OF MAX NEW YORK LIFE INSURANCE COMPANY LTD.
54.  TO UNDERSTAND THE INTERNATIONAL MARKETING, ADVERTISING AND PROMOTION STRATEGIES OF NOKIA
55.  BRAND IDENTITY OF LUX
56.  PRODUCT STRATEGIES OF PRIVATE LIFE INSURANCE COMPANIES
57.  EFFECTIVENESS OF ADVERTISING ON REAL ESTATE SECTOR
58.  STUDY ON CONSUMER EXPECTATIONS AND PERCEPTIONS TOWARDS CONSUMER LOANS
59.  STUDY ON CREATION OF LUXURY BRAND
60.  STRATEGIES USED TO BUILD SUCCESSFUL INTERNET BASED CUSTOMER SERVICES
61.  STUDY OF AWARENESS AND ACCEPTABILITY OF UPVC WINDOWS AND DOOR SYSTEMS
62.  CHANGING TRENDS IN FMCG INDUSTRY IN INDIA
63.  STUDY OF CONSUMER BEHAVIOUR IN AUTOMOBILE INDUSTRY
64.  CUSTOMER BUYING BEHAVIOUR TOWARDS INSURANCE PRODUCTS
65.  PROMOTION STRATEGIES FOLLOWED IN INSURANCE SECTOR
66.  STUDY ON CHANGING CONSUMER PREFERENCE TOWARDS ORGANISED RETAILING
67.  FROM UN-ORGANISED RETAILING.
68.  STUDY ON “IMPACT OF ADVERTISING IN B2B MARKETING”
69.  DISTRIBUTION NETWORK & GENERAL INSURANCE INDUSTRY
70.  A STUDY ON DISTRIBUTION CHANNELS IN ALUMINUM INDUSTRY
71.  STUDY ON STRATEGIES FOR PROMOTING RETAILERS’ BRANDS
72.  STUDY OF OPERATIONS & MARKETING OF CHEMICAL GOODS IN SSI
73.  MARKETING IN FMCG SECTOR
74.  E-MARKETING OF FINANCIAL SERVICES: RELATIONSHIP APPROACH
75.  UNDERSTANDING CROSS CULTURAL LITERACY IN INTERNATIONAL BUSINESS
76.  THE STUDY OF OPERATIONS & MARKETING OF INDIAN PHARMACEUTICAL INDUSTRY
77.  IMPACT OF PROMOTIONAL ACTIVITIES AT MALL ON CONSUMERS BEHAVIOUR AT SHOPPING MALLS
78.  A STUDY ON INDIAN PHARMACEUTICAL INDUSTRY
79.  MANAGING OF LUXURY BRANDS
80.  STUDY ON FACTORS INFLUENCING ADAPTABILITY & USABILITY OF CONSUMER ELECTRONICS
81.  STUDY OF CONSUMER BEHAVIOUR RELATED TO DIFFERENT SOAP BRANDS IN HYDERABAD
82.  IMPACT OF SMALL CAR SEGMENT ON TWO-WHEELER INDUSTRY
83.  INFLUENCE OF BRANDING ON CONSUMER PURCHASING BEHAVIOUR
84.  ANALYSIS OF FACTORS INFLUENCING IN SELECTION OF MOBILE SERVICE PROVIDERS IN HYDERABAD
85.  IMPACT OF NANO ON TWO WHEELER INDUSTRY
86.  STUDY AND ANALYSIS OF MARKET POTENTIAL OF PVC WINDOWS AND DOORS
87.  CONSUMER BEHAVIOUR TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS
88.  ANALYSIS OF SALES PROMOTIONS ABILITY TO PROMPT BRAND
89.  MEASURING EFFECTIVENESS OF DISPLAY SYSTEM FOR CHOCOLATE IN RETAIL
90.  CHOOSING RETAIL LOCATIONS FOR SHOPPING IN INDIA (RETAIL INDUSTRY)
91.  INTEGRATED MARKETING COMMUNICATIONS (IMC)
92.  ANALYSIS OF THE ROLE OF OUTDOOR ADVERTISING AND ESTABLISHING STRATEGIES FOR MANAGING SPACE
93.  CONSUMER PERCEPTION OF M-COMMERCE
94.  A STUDY OF CUSTOMER PERCEPTION OF SERVICE QUALITY DIMENSION IN INSURANCE INDUSTRY
95.  STUDY ON MEDICAL TOURISM AND GROWTH OF HEALTH CARE SECTOR
96.  INNOVATIONS IN MARKETING IN ELECTRONIC AND IT COMPANIES
97.  PERCEPTUAL MAPPING OF TWO-WHEELER INDUSTRY
98.  STUDY ON PERCEPTION OF CUSTOMERS ON MUTUAL FUND ADVERTISEMENT
99.  CUSTOMER PERCEPTION OF ONLINE PURCHASES IN HYDERABAD
100.                     IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON COMMUNICATION INDUSTRY
101.                     A STUDY ON ‘READY TO EAT’ FOOD INDUSTRY AND COMPARATIVE ANALYSIS OF ‘READY TO EAT’
102.                     A STUDY ON ASSESSING THE FACTORS LEADING TO THE PURCHASE OF BIKES AND
103.                     COMPARATIVE ANALYSIS OF URBAN AND SEMI URBAN BUYING BEHAVIOUR
104.                     A STUDY ON E-MARKETING OF FINANCIAL SERVICES: RELATIONSHIP APPROACH
105.                     CONSUMER’S PERCEPTION TOWARDS BRANDED JEWELLERY” – A STUDY
106.                     THE STUDY OF CUSTOMER PERCEPTIONS TOWARDS AYURVEDIC HEALTH SPAS”
107.                     THE STUDY OF CUSTOMER PERCEPTIONS TOWARDS AYURVEDIC HEALTH PRODUCTS”
108.                     AN ANALYSIS OF POSSIBLE STRATEGIES FOR SUCCESSFUL INTERNET BASED CUSTOMER SERVICES”
109.                     ANALYSING THE SCOPE OF ADVERTISING IN REAL ESTATE SECTOR IN INDIA
110.                     A STUDY ON THE PERCEPTION OF THE POTENTIAL CUSTOMERS TOWARDS ELECTRIC CARS”
111.                     A STUDY OF CONSUMER BEHAVIOUR TOWARDS LIFE INSURANCE PRODUCTS IN HYDERABAD
112.                     ANALYSIS OF THE EFFECTIVENESS OF BRANDING ON LUXURY PRODUCTS
113.                     A STUDY ON CHANGING IMPORTANCE OF VARIOUS MEDIA VEHICLES OF ADVERTISING”
114.                     STUDY OF FACTORS WHICH INFLUENCE THE LOCATION OF RETAIL OUTLET”
115.                     A COMPARATIVE STUDY ON CUSTOMER’S PERCEPTION TOWARDS CREDIT CARDS OFFERED BY NATIONALISED BANKS AND MNC BANKS
116.                     A STUDY ON THE EFFECTIVENESS OF USING BANKS AS A CHANNEL FOR SELLING LIFE INSURANCE PRODUCTS
117.                     A STUDY OF BUYER BEHAVIOR TOWARDS AFTER-SALES-SERVICE OF ELECTRONIC PRODUCTS”
118.                     STUDY OF CONSUMER BEHAVIOUR RELATED TO DIFFERENT BATHING SOAP BRANDS IN HYDERABAD
119.                     CUSTOMER PERCEPTION TOWARDS FOREIGN RETAILERS ENTERING INDIA”
120.                     A STUDY ON CONSUMER’S PERCEPTION ON MICRO INSURANCE SCHEMES
121.                     A STUDY ON CONSUMER PERCEPTION TOWARDS SERVICE QUALITY OF INTERNET BANKING”
122.                     A STUDY ON CONSUMER BEHAVIOR WITH REFERENCE TO PREFERENCE OF BRANDS IN CELLULAR PHONES”
123.                     ANALYSIS OF FACTORS INFLUENCING IN SELECTION OF MAJOR GSM SERVICE PROVIDERS IN HYDERABAD & SECUNDERABAD
124.                     EFFECTS OF NEGATIVE WORD OF MOUTH COMMUNICATION ON BRAND EQUITY”
125.                     A STUDY ON IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN INSURANCE INDUSTRY”: CUSTOMER PERSPECTIVE
126.                     STUDY OF AWARENESS AND ACCEPTIBILITY OF UPVC WINDOWS AND DOOR SYSTEMS
127.                     A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR AND LOYALTY”
128.                     CONSUMER BEHAVIOUR TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS
129.                     STUDY ON CHANGING CONSUMER PREFERENCE TOWARDS ORGANISED RETAILING FROM UN-ORGANISED RETAILING
130.                     A SURVEY OF MARKET POTENTIAL OF UPVC WINDOWS AND DOORS IN HYDERABAD/VISAKAPATNAM/TIRUPATHI
131.                     A STUDY ON CONSUMERS’ PERCEPTION TOWARDS LUXURY CAR SEGMENT”
132.                     STUDY ON CONSUMER PERCEPTION OF ORGANIZED RETALING IN INDIA”
133.                     EFFECTIVENESS OF E-CRM IN INSURANCE INDUSTRY BY MOBILE SERVICE”
134.                     A STUDY ON EFFECTIVENESS OF ONLINE SOCIAL NETWORKS AND USER PERCEPTION”
135.                     DEVELOPING A COMMUNICATION STRATEGY FOR CYCLE BRAND AGARBATHI AT ADFACTORS PR PVT LTD
136.                     CONSUMER BEHAVIOUR TOWARDS ELECTRONIC SECURITY SOLUTIONS,
137.                     BRAND PERCEPTION OF SAMSUNG A DEALERS SURVEY IN HYEDERABAD Region
138.                     DISTRIBUTORS PERCEPTION TOWARDS ASM’S, SALES EXECUTIVES & THE COCA-COLA COMPANY
139.                     A COMPARATIVE STUDY OF KARNATAKA AND KERALA CONSUMERS BUYING
140.                     BEHAVIOUR TOWARDS BRANDED CLOTH IN BANGALORE CITY
141.                     BUYER’S BEHAVIOUR TOWARDS ELECTRONIC SECURITY SYSTEMS IN HOSPITALS AND HOTELS WITH REFERENCE TO THE MARKETING DEPARTMENT
142.                     A COMPARATIVE STUDY OF TAMILIAN & ANDHARITE CONSUMERS BUYING BEHAVIOUR TOWARDS BRANDED CLOTHES
143.                     UNDERSTANDING THE QUALITIES & ATTRIBUTES OF A MEDICAL REPRESENTATIVE THROUGH DOCTORS & MEDICAL REPRESENTATIVES
144.                     COMPARISON BETWEEN SAMSUNG AND OTHER CONSUMER DURABLE BRANDS
145.                     COMPETITIVE ANALYSIS OF AIRTEL COMPARED TO OTHER SERICE PROVIDERS
146.                     POLICY HOLDERS ATTITUDE AND SATISFACTION
147.                     MARKETING STRATEGY ADOPTED FOR SELLING DIFFERENT MOBILES
148.                     EFFECTIVE RETAIL DISTRIBUTION IN INSURANCE
149.                     CUSTOMER PERCEPTION ON MUTUAL FUND
150.                     CUSTOMER PERCEPTION ON PERFORMANCE OF MUTUAL FUND
151.                     CUSTOMER PERCEPTION FOR ONLINE TRADING
152.                     CUSTOMER TASTE AND PREFERENCE
153.                     CUSTOMER SATISFACTION
154.                     CUSTOMER PREFERENCE TOWARDS PHOTO STUDIO
155.                     CUSTOMER BEHAVIOUR
156.                     CUSTOMER AWARENESS
157.                     CUSTOMER PREFERENCE TOWARDS PROMOTIONAL ACTIVITIES
158.                     BRAND IMAGE
159.                     BRAND PREFERENCE
160.                     COMPARATIVE STUDY ON BRAND LOYALTY
161.                     CONSUMER PREFRENCE TOWARDS BRANDED AND ASSEMBLED COMPUTERS
162.                     DEVELOPING MARKETING STRATEGIES
163.                     DISTRIBUTION & PROMOTIONAL STRATEGIES
164.                     EFFECTIVENESS OF RURAL DISTRIBUTION
165.                     A STUDY ON EFFECTIVENESS OF AFTER SALES SERVICE
166.                     ANALYSIS OF COMPETITIVE STRENGTH & MARKET VISIBITLITY OF TATA

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