Two types of Sales Promotion:

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1. Consumer oriented sales promotion:

It includes sampling, couponing, premium, contest & sweepstakes, refund, rebate, bonus packs, price-offs, frequency programs & event marketing.

2. Trade-oriented sales promotion:

It include dealer contests& incentives, trade allowances, pop displays, sales training programs

design to motivate distributors & retailers to carry a product & make an extra effort to push it to their customer.

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