The best way to get your customers excited by your product or service is to involve them in creating it. Instead of offering them what you think they need, ask them to help you design what they want. If you are a consultant, design the project with your clients, not for them. Leverage their deep knowledge about the company culture and personality. If you are in the business of selling products, hold an online contest to bring customer design ideas to the table. Customers who have a stake in the development process are far more likely to feel pride of ownership and be happy with the end product….

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