What Is The Role of Technology in Retail?

What Is The Role of Technology in Retail?

Advertisement   Retail is one of the most mature users of information technology. From RFID implementation to e- technology-driven training programs delivered over satellites or the internet, to state-of-the-art cash register and credit systems. Careers in this department may involve the overall responsibility for the data processing efforts within...

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What Is The Role of Retail Professionals?

What Is The Role of Retail Professionals?

  Retail professionals in the store operations career area oversee the overall store operations and profits. Positions include Head of Store Operations, Regional Manager and District Manager, and responsibilities in this area may include managing staff functions like loss prevention and/or human resources. Responsibilities in operations may vary from...

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What Is The Role of Direct Marketing In Integrated Marketing Communication?

What Is The Role of Direct Marketing In Integrated Marketing Communication?

Meaning: Direct marketing means selling the product without any middlemen.   Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/ or transaction at any location.”   Role of Direct...

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