Explain Model of Family decision making of Consumer Behavior
Advertisement Model of family decision making: This model depicts how family members interact with each other in the context of their consumer decision...
Advertisement Model of family decision making: This model depicts how family members interact with each other in the context of their consumer decision...
Psychological Approach: The Psychological approach is based on the assumption that the stock prices are guided by emotion, rather than reason. Thus the prices of...
Efficient Market Theory Approach: The efficient market theory approach is based on efficiency of the capital market. It believes that market is efficient and information...
Fundamental Approach: The basic talents of fundamental approach are as follows: Â There is an intrinsic value for each stock and this value can be...
Psychological Factors Influencing Consumer Behavior: Psychology can help in understanding how the consumer learnt about a brand and how his memory influences his buying habits....
The process by which a person required to make a choice from the various alternative options is referred to as decision-making. For example: From...
Schiffman & Kanuk’s model of consumer decision-making:          This model is related to the problem solving consumer & to some extent the emotional consumer model. This...
Characteristics of decision-making: Implies choice Mental / Intellectual activity Systematic process Sequential in nature Influenced by personal values Based on reliable information / Feedback...
The Technical Approach: The technical approach involves plotting the price movement of the stock and drawing interference from the price movement in the market. The...