What Are The Components of IMC / Integrated Marketing Communication?
Definition: According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received...
Definition: According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received...
Meaning: Direct marketing means selling the product without any middlemen. Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive...
Advantages/Benefits of IMC: It can create competitive advantage, boost sales & profits, while saving money, times & stress. IMC wraps communications around customers &...