What Are The Components of IMC / Integrated Marketing Communication?
Definition: According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received...
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What Is The Role of Direct Marketing In Integrated Marketing Communication?
Meaning: Direct marketing means selling the product without any middlemen. Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive...
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What Are The Benefits of Integrated Marketing Communication?
Advantages/Benefits of IMC: It can create competitive advantage, boost sales & profits, while saving money, times & stress. IMC wraps communications around customers &...
