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Introduction : Product Distribution Franchising in India is fast giving way to the development of Business Format Franchising, which first evolved in response...
Types of Franchising The basic objective of franchising is the expansion of a business, by furthering the distribution of products/services. By virtue of this fact,...
In order to understand the concept of franchising, let us start by studying some definitions of the term franchising: Webster’s dictionary defines “franchise” as...
