What are the Social Factors influencing Consumer Behavior?
Reference group:- Reference groups are the social, economic or the professional groups that have a direct and indirect influence on the person’s attitudes or...
Reference group:- Reference groups are the social, economic or the professional groups that have a direct and indirect influence on the person’s attitudes or...
Factors/ Considerations in the selection of An advertising Agency: The following factors need careful consideration while selecting an ad agency: Creativity of an agency...
Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose...
The behaviour of retail shoppers is a subject of study across the world. The basic difference however Continues to be the maturity of markets...
Personal Factors influencing Consumer Behavior:- A buyers decision also influence by personal characteristics notably the buyers’ age and life cycle stage, occupation, economic circumstance,...
Factors Determining Advertising Budget:- Organizational Objectives. Type of product to be marketed. Frequency of advertising. Expenditure of the previous year. Size of the Company....
Factors To Be Considered By Media Planners: The various Factors are: Reach Frequency Cost per Thousand Cost per point Impact Selectivity Reach : It...
Psychological Factors Influencing Consumer Behavior: Psychology can help in understanding how the consumer learnt about a brand and how his memory influences his buying habits....
Motivation includes all internal and external factors which induces a person to take a particular course of action. FACTORS AFFECTING MOTIVATION 1. Challenging...
Factors influencing the Women entrepreneurs: Pull Factors: They are those factors which encourage women to become entrepreneur. They include the desire to...