What Is The Definition of Business Plan?
Definition of Business Plan: According to Pearce & Robinson, “ A business plan is a blueprint for building or expanding a business....
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What Is The Definition of Entrepreneurship?
Definition of Entrepreneurship- Musscleman & Jackson “Entrepreneurship is the investing and risking of time , money & efforts to start a business & make...
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Explain The Definition of Sick SMEs Units
Definiton of Sick SMEs Units: The definition of sickness in SMEs sector has been changing. The RBI has been instrumental in appointing different committees from...
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What Are The Essential Guidelines of Corporate Public Relations?
Meaning of PR: By the integration of the two human elements like public & relations we get public relations. It is a profession that is...
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What Is The Role of Direct Marketing In Integrated Marketing Communication?
Meaning: Direct marketing means selling the product without any middlemen. Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive...
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What Is The Definition of Advertising?
Definition of Advertising: The American Marketing Association (AMA) defines advertising as, “any paid form of non-personal presentation & promotion of ideas goods or services...
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What Is The Definition of Advertising Agency?
Definition of Advertising Agency: The American Association of advertising Agencies (AAAA), defines advertising agency as, “An independent business organization composed of creative...
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What Is The Definition of Franchising?
Introduction : Product Distribution Franchising in India is fast giving way to the development of Business Format Franchising, which first evolved in response...
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What Is The Definition Of Retail Market Strategy?
The term strategy is frequently used in retailing. For example, retailers talk about their merchandise strategy, promotion strategy, location strategy, and private-brand strategy. Retail...
