FYBMS, SYBMS, TYBMS and beyond BMS
Characteristics of decision-making: Implies choice Mental / Intellectual activity Systematic process Sequential in nature Influenced by personal values Based on reliable information / Feedback...
Model of family decision making: This model depicts how family members interact with each other in the context of their consumer decision making....
Buying decision process:- It can be define as “The series of logical stages a prospective purchase goes through when faced with a buying problem”....
Decision-Making Models: Models which help in understanding the consumer behaviour are: Economic model Psychological model Pavlovian model Sociological model Howard-sheth model Engel-Black well-kollat model...
Schiffman & Kanuk’s model of consumer decision-making: This model is related to the problem solving consumer & to some extent the emotional consumer model. This...
Information search: After need arousal, the consumer tries to solve it & gathers the sources and information about product. If the need...
The process by which a person required to make a choice from the various alternative options is referred to as decision-making. For example: From...
Purchase Decision: The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a...
Psychological Factors Influencing Consumer Behavior: Psychology can help in understanding how the consumer learnt about a brand and how his memory influences his buying habits....
Need recognition: A buying process starts with need arousal. A need can be activated through internal or external stimuli for example, communication, transportation,...
