Advertisement NEWSPAPER ADVERTISING Newspapers have become the breakfast table partner in most of the literate households. For the majority of the education population, the day starts with the newspapers. This is one of the reasons that the advertisers see it as one of the most important media...
RADIO ADVERTISING: Radio is a personal medium, which has lost some of its importance after commercial advertisements, was allowed on TV. However, radio regained its lost luster with FM band gaining much popularity. Advantages of radio advertising: Cost effective: Radio is a cheaper media and...
TELEVISION ADVERTISING: TV reaches every demographic category & achieves a creative impact with the use of colour, audio & motion. Since its invention, television has been primary source of the advertising. It is its uniqueness & the reach, which makes TV the most preferred type of media....
Advantages of advertising budget:- Facilitates evaluation of advertising expenditure. Introduces rational approach. Keeps advertising expenditure with limits. Provides proper direction to advertising Expenditure. Facilitates advertising planning & execution. Act as a controlling device. Facilitates selection of suitable media.
Co-education means education of boys and girls under same roof i.e. in same schools, colleges or universities. This is a modern and new concept and has brought remarkable changes in societies. It was first introduced in Switzerland and now popular in Europe and America too. It has been also claimed that when...
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