Strategies For Enhancing Customer Participation

 

(I) Define: Customer’s job:

Advertisement

The customers job: Helping himself

The Customers job: Helping others

The Customers job: Promoting the Company.

Individual difference: Not everyone wants to Participate.

(II) Recruit ,Educate and Reward Customers.

Recruit the right  Customers.

Educate & Train Customers to perform effectively.

(III) Manage the Customer mix.

 

The level and nature of /customer participation in the service process are strategic decisions that can impact an organization productivity, its positioning relative to competitors, its service quality, and its customer participation. Let us examine the strategies captured for involving Customers effectively in the service delivery process. The overall goals of a customer participation strategy will typically be to increase productivity and customer satisfaction while simultaneously decreasing uncertainty due to unpredictable customer participation is self-service often facilitated by technology.

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
117 Comments

Leave a reply

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account