Strategic Advantage Profile for a bicycle company
S.No | Capability Factor | Nature of Impact | Competitive strengths or weaknesses |
1 | Finance | Down Arrow | High cost of capital, reserves and surplus position unsatisfactory |
2 | Marketing | Horizontal Arrow | Fierce competition in industry’s |
3 | Information | Up Arrow | Advanced Management information system |
- · Up Arrow indicates Strength
- · Down Arrow indicates Weaknesses
- · Horizontal Arrow indicates Neutral
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