Stay-on-the-defensive strategy: The central goal of a stay-on-the-defensive strategy is to be a first-mover. It rests on the principle that staying a step ahead and forcing rivals into a catch-up mode is the surest path to industry prominence and potential market dominance. Being the industry standard setter entails relentless pursuit of continuous improvement and innovation. The array of options for a potent stay-on-the-defensive strategy can include initiatives to expand overall industry demand.

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