The following are the questions which have appeared in the past University question papers (Nov 01-09).

Question 1

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Concepts-

1) Distinguish b/w Goods and Services
2) Give one example of innovation in railways, hospitals, IT and air travel
3) What are the technical and functional skills of people?
4) Services constitute about 54% of GDP. List four areas/trends which have led to this phenomenal growth.
5) What are the benefits of mutual funds?
6) Explain briefly “Moment of Truth”
7) What are the dimensions/determinants of quality?
8) What are the financial services available to the corporate sector?
9) Explain “Service v/s Customer Service”.
10) Distinguish b/w Service marketing and service management
11) Service Mapping
12) Levels of customer participation
13) Services v/s Goods
14) Identify any 5 service gaps
15) What is service recovery?
16) What are the ‘Extended P’s of services’?
17) What do you mean by inseparability in services?
18) CIT
19) Service culture in a nationalized bank
20) Intangibility aspect of a service
21) Physical evidence of a service
22) Perceived quality
23) Perishability
24) Service Marketing Triangle
25)Good service continuum
26) Role of IT in railways
27) Franchising and services
28) What is ‘saturation pricing’?
29) Relevance of quality in services
30) Service culture in hotels
31) Service process

5mks-

1) Rail-Road Coordination
2) Essence and future of IT
3) Social marketing principles of pricing in Hospitals
4) Branding of services
5) Domestic Tourism
6) Training and empowerment of service employees
7) Service complaints
8) Role of IT in services
9) 4 key characteristics of services
10) Benchmarking in airlines
11) National and State Highways
12) NHB
13) Pricing and promoting strategy in hospital services
14) Tele-banking and Electronic banking
15) Franchising
16) Physical evidence in insurance sector
17) Recent trends in housing sector
18) Relevance of road transportation in growing Indian economy
19) Benchmarking
20) Growth of service sector
21) Privatization of insurance sector

10mks:-

 

1) Describe suitable approaches for classifying services with proper justification
2) What are the dimensions/ determinants of quality? Define each of them with examples.
3) How do people and physical evidence play an important role in bank marketing?
4) What are the different tourism products? How do you manage tourism or leisure products?
5) Distinguish between goods and services. What are the challenges faced by the service marketers?
6) Elucidate the initiatives/measures taken by the Government and others towards boosting the Housing Industry. Explain the objectives of NHB and HUDCO.
7) “Price signals quality in hospitals”. Comment. Describe the pricing philosophy/methods used in the Government and Private Hospitals.
8) What are the requirements for effective segmentation as per Kotler? How do you segment the following – i) Banking ii)Insurance iii) Software Industries
9) In Indian economy, large population of people are found below poverty line. Keeping this in mind, formulate pricing strategy for hospitals.
10) What is Benchmarking? How relevant it is in service marketing?
11) Discuss in detail relevance of 8Ps in hospitality industry.
12) Explain the layers and features of a service map in respect to tourism industry. Explain any one blueprint of a process in tourism industry.
13) What is meant by ‘intangibility’ and ‘non-inventorying’ characteristics of services? Suggest why its existences might pose problems to service organizations and methods by which its impact may be reduced.
14) Attribute reasons for the rapid growth of service sector in the global as well as Indian context.
15) ‘Insurance is no more a public sector monopoly in India’. Comment
16) What is the relevance of people in Hospital services and the relevance of location for hospitals?
17) What are the determinants of quality in hotel industry?
18) What are the major factors that are driving the growth of the services sector in India? Discuss in detail.
19) Explain the relevance / importance of TQM in services
20) Discuss consumer decision making process for purchasing or buying – i) A Life Insurance Product ii) A housing loan
21) Role of IT industry in employment generation in Indian context. Comment
22) Elaborate the importance of surface transportation to India. What role has it played in economic development process?
23) State different elements of service marketing mix with examples.
24) What is service blueprint? How it is used for marketing human resources and operation decision in service organization?
25) Explain the future of Tourism industry in India.
26) Write brief note on pricing and promotion strategy in Hospital Services
27) Explain the contribution made by IT towards different service sectors
28) Pricing in tourism services is complex because tourism is a composite product. Do you agree? What are the different elements you would consider while pricing Tourism services?
29) More and more service organizations are moving towards use of technology for improving productivity. Discuss this with relevance to hospital services
30) Service is a performance given by one human being to another. Discuss this in detail with relevance to airlines industry and elaborate the people elements in airlines.
31) Flow charting/service mapping a service is to correlate service towards making service delivery process more simpler and consumer friendly – Do you agree? Why? Elaborate your answer keeping banking services in mind.
🙂

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