Sales promotion:


Marketing activities other than personal selling, advertising and publicity that stimulate customers and dealers effectively, such as display shows, exhibitions, demonstrations and various non-recurrent selling efforts not in the ordinary routine are the sales promotion measures. Sales promotional activities are devices aimed at reaching the consumer at home or in his business establishment. The tools are generally in the form of samples, contest, demonstrations and coupons. Sales promotion directed at consumers may be done with a view to increase the products rate of use among existing customers or to attract new customers to the company’s product.

Tools of sales promotion:

a)         Gift

b)        Contest

c)         Discount and commission

d)        Entertainment

e)         Travel and tours

f)         Additional allowance

g)        Fairs and shows

These are some of the tools of sales promotion offered to both, the providers as well as the users. The motives are increasing the selling activities, touching the target, excelling the competition, increasing the market share, clearing the old products to be declared absolute in the near future.

The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
  1. ofxmmuBX 1 month ago

    find a grave by name famous people <a href=[Link deleted]courts case search michigan people search gmphqu <a href="[Link deleted]check for free

  2. mvmfmjWQ 1 month ago

    ribtop pharmacy drugstore <a href=[Link deleted]carepharmacy
    buy online drugs jgtimc <a href="[Link deleted]drugstor com
    canadian pharmacy prices

  3. porn 1 month ago

    … [Trackback]

    […] Here you will find 86914 more Information to that Topic: […]

  4. … [Trackback]

    […] Find More here to that Topic: […]

  5. fkffojtpmjmm 1 month ago

    uoyqyujisooj buy cialis canada <a href=[Link deleted]here buy drugs canada <a href="[Link deleted]info drugstore canada

  6. … [Trackback]

    […] Read More Info here on that Topic: […]

  7. dominoqq 4 weeks ago

    … [Trackback]

    […] Here you can find 51049 more Information on that Topic: […]

  8. 바카라사이트 3 weeks ago

    … [Trackback]

    […] Read More on that Topic: […]

  9. 사설토토 3 weeks ago

    … [Trackback]

    […] Find More Info here on that Topic: […]

  10. ynqhwtqxrqznEE 3 weeks ago

    best generic viagra prices zqescrpuiswt generic viagra usa pharmacies <a href="[Link deleted]viagra 100mg ugr <a href=[Link deleted]
    sildenafil nitrate application xoiyjhbjveow sildehafil <a href="[Link deleted]viagea <a href=[Link deleted]redirected here sildenafil order
    hehmfajqzrss buy sildenafil citrate online jogwqgqjzexm <a href="[Link deleted]full report viaga <a href=[Link deleted]
    seldenafil lwhpcjzmspqt viraga <a href="[Link deleted]viagra generic 100mg <a href=[Link deleted]here!

    viagra 50 mg price

  11. skmuimetvzgh 2 weeks ago

    hiqoll site <a href=[Link deleted]viagsra take a look at the site here gyxzvc viagra online tesco <a href="[Link deleted]sidenafil check

Leave a reply

Your email address will not be published. Required fields are marked *


* is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account