Retail Management Mumbai University April 2014 Exam Solved Answer Paper


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rm1 rm2

 

Q. 1) Concepts:

1) Franchising

Answer:

Franchising

2) CRM in retailing

Answer:

3) Private label brands

Answer:

Private labels

4) Copycat branding

Answer:

Copycat branding

5) Multi channel retailing

Answer:

Multichannel retailing is the use of a variety of channels in a customers shopping experience including research before a purchase. Such channels include: retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre and post sale service.

 

Section II

Q.3) What do you mean by retailing? Explain the store and non-store based retailers with examples. – 10marks

Answer:

 

Q.4) What is merchandise planning? Explain its process. – 10 marks

Answer:

Process of merchandise planning

 

Q.5) What are the factors that a retailer needs to take into account while choosing a location for a retail store? – 10 marks

Answer:

Factors to consider before selecting a final site

 

Q. 6) Write short notes (Any 2) – 10 marks

1) Airport retailing

Answer:

2) Role of IT in retailing

Answer:

Retail in IT

3) Sustainable competitive advantage

Answer:

Sustainable competitive advantage


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One Comment

  1. Q.5 of RM the ans uploaded is wrong the correct ans is
    Step 1 – market identification
    Step 2 – determine the potential market
    Step 3 – identify the alternative
    Step 4 – select the site
    🙂