Long answer questions
- Explain the role of retailer in a distribution channel
- Â What are the functions of a retailer?
- Â Differences between services and merchandise retailers
- Â Explain the types of franchising
- Â Benefits of franchising
- Â Challenges faced by a franchiser
- Â Types of Retailer
- Â Strategic retail planning process
- Â Role of information technology in retailing
- Â How retailers have gained certain cost and productivity benefits and marketing benefits by using it.
- Â Write in brief about the Indian scenario in retail market
-  Comparison between the top management‟s merchandising strategy and merchandise planner‟s merchandising approach
- Â Phases in the merchandise planning
- Â Which are the branding options available to retailers
- Â Why retailers prefer private labels?
- Â What are the responsibilities of store management?
- Â Write brief about Store design and retailing image mix
- Â Explain various types of store layout
- Â Explain Store layout in brief.
Short notes
- Franchising
- Â Retailers
- Â Ownership
- Â Breaking bulk
- Â Channel of Communication
- Â Corporate Chain Store
- Â Shop-in-shops
- Â Multichannel Retailing
- Customer loyalty
- Â Distribution and information systems
- Â Unique merchandise
- Â Vendor relations
- Â Customer service
- Retail branding
- Inventory turnover
- Â Sales forecasting
- Â Staple merchandise (basic merchandise)
- Â Stock keeping unit
- Â Assortment planning process
- Â Private branding
- Store planning
- Â Space mix
- Â Floor space management
- Â Visual merchandising
- Â Display
- Grid
- Â Free flow
- Â Boutique
- Â Loop (Racetrack)
- Spine
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