Q Methodology: Between Qualitative and Quantitative


0

Q methodology is the scientific study of subjectivity. Subjectivity is “a person’s communication of his or her point of view” (McKeown & Thomas, 1988, p. 12). Q methodology provides a quantitative means to study a participant’s point of view or beliefs. Q-study research usually involves a small number of participants. Some Q studies are developed around a single participant. In a Q study, each respondent sorts a number of statements about a subject (the Q-sample) along a continuum, according to a condition of instruction. The respondent may be asked to sort the Q-sample from “most unlike me” (-5) to “most like me” (+5). In some cases, the condition of instruction may be to sort the Q-sample according to how they think someone else might sort it, or how it would be sorted in an “ideal” world. Q-sample statements may be culled from media reports, interviews, talk shows, letters to the editor, previous research, and a variety other sources. A researcher conducting a Q study on people’s attitudes toward the First Amendment might include such statements in the Q-sample as:

• The media should have the right to say and print whatever it wants, regardless of truth.

• The media have the responsibility of verifying the truth of all information before broadcasting.

• An unrestricted media is the hallmark of a free society.

• Pornography should be outlawed.


Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].

11 Comments


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

X
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format