Purchase Panel


0

Purchase Panel:

Purchase panel is useful to study the purchasing habits and trends of consumers Such pane] is a group of selected consumers who are asked to record purchases made by them regularly in the diaries provided to them Information is collected from the panel members continuously for detailed analysis

 

Panel members are expected to keep correct record of their purchases in the diaries specially provided to them The diaries of consumers are collected periodically for review and for studying information regarding the items purchased with details like prices, quantities, preferences and so on This provides information regarding the pattern of purchases and expenditure incurred on different items In addition to the study of diaries, personal contact is also kept with the panel members for the collection of additional information from them

 

The consumers selected for purchase panel are usually housewives and they are asked to write down every day what they actually buy and to send the diaries periodically for review purpose The diaries provided are carefully designed for the convenience of panel members

 

Purchase panels are used by manufacturers, marketing research firms and government departments. Such panels may be formed in the case of consumer items which consumers purchase frequently and also in large quantities


Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].

50 Comments


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

X
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format