Customer Satisfaction Survey
Consumer Perception Survey
Service Quality Study
Service Blueprinting
Service Process Mapping – Back stage, on-stage
Improving service quality using service blueprinting
Competition Analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ DSAs) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Customer Data Analysis
Study of Institutional markets
Effectiveness of promotion schemes
Measurement of Brand awareness and brand perception
Customer Loyalty study
Study of purchase influencing factors
Customer Profiling
Advertising effectiveness study
Competing with MNCs – Marketing strategies of Indian FMCGs
Strategies with reference of marketing of feminine products in Indian rural market
Quantification of public relations effort towards better brand building with reference to financial products in India
Corporate branding in the tourism industry with reference to “ State of your choice ”
Factors influencing selection of a hotel brand by a traveler to the city of “ City of your choice ”
Branding India and Indian Tea in the world market
Changing pattern of advertiser’s choice due to growing popularity of FM radio channels
Marketing energizer for a struggling brand – strategies to revitalize the brand
How online shopping firms in India build trust and brand?
A comparative study of Indian celebrity endorsed brands, its promise and performance – An impact on customer perception and sales
How does planned in-store marketing strategies yield results that are more than expected with reference to consumer durable marketing in India?
Cola wars in India
Comparative advertising strategies with reference to four wheeler marketing in India
Market Research as a tool to achieve marketing objectives with reference top oral care marketing in India
Role of customer loyalty schemes in highly competitive Indian aviation industry
Measurement of the influence of training in customer handling with reference to retail industry
Usage and impact of utilizing religion for advertising in India
Great Indian advertising errors
Corporate Social Responsibility (CSR) as a brand building tool with special reference to Indian pharmaceutical companies
Impact of surrogated brand promotions among the target audience and general public
in India
Impact of social advertising by Delhi Police
Media selection as a tool to achieve greater marketing benefits with reference to cosmetic products in India
Life style brands in India – How do they sustain success and retain customers?
Branding of the state of “ State of your choice ” to attract more international industrial projects
Factors influencing success of a new product launch with special reference to the launch of two wheelers by Suzuki Motors in India
Corporate branding of an educational institution – A case study of ICFAI
Factors influencing footage of retail outlets in urban cities of India
Brand valuation methodologies with reference to competitive exam coaching institutes
The psychology of brand preferences with reference to women’s innerwear in India
The psychology of brand preferences with reference to men’s innerwear in India
Marketing and advertising strategies of the online brands with reference to matrimonial websites
A marketing stop watch on watch industry in India
How banks become brands? – A case study on “ Bank of your choice ”
Movie-based branding in India
Unorthodox, yet successful advertising cases in Indian market
Condom marketing and advertising strategies in India
Social advertising with special reference to Aids in India
Social advertising against child labour in India
Social advertising to save girl child in India
Hot marketing strategies of ice cream companies when the climate is cool
Image and industry saving advertising with special reference to poultry industry advertising during bird flu
Does marketing strategy is correlated to seasons? – A case study of air conditioner industry
Role of microfinance in exploring better marketing routes with special reference to dairy industry in India

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