Product Testing Panel:


Product testing panel is useful for testing the utility and other features of the product before bringing it in the market for large-scale marketing. The panel includes consumers from cross section of the society. They are given new product to test its use and other features. Their views are collected through personal interviews after regular intervals. This enables a manufacturer to judge the extent to which his product is agreeable to consumers. If necessary, certain modifications are introduced in the product before it is brought in the market on commercial basis.

Product testing panels are used particularly for pre-testing consumer durables which are costly and need to be manufactured as per the current needs and expectations of consumers.

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