marketing set 3


Product Life Cycle is an understanding of how to make a product and how much money to spend. Product Life Cycle has the following phases: 1) Introduction phase, 2) Growth phase, 3) Maturity Phase and 4) Decline Phase. The new product development process includes: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, commercialization and so on.

Here we present Principles of Marketing Practice Question Paper Set 3:

Q.1) What is Promotion Mix? Explain the tools for promotion mix. – 8 marks

Q.2) Suggest methods to resolve channel conflicts. – 7 marks

Q.3) Explain factors determining consumer behavior. – 8 marks

Q.4) What is branding? State its advantages. – 7 marks

Q.5) What is marketing ethics? State its features. – 8 marks

Q.6) What is brand extension? Explain its types. – 7 marks

Q.7) Describe functions of marketing management – 8 marks

Q.8) Define product. Explain different levels of product. – 7 marks

Q.9) What is marketing environment? Explain characteristics of marketing environment. – 8 marks

Q.10) What do you mean by product research? Explain its importance. – 7 marks

Q.11) Explain marketing segmentation. Explain its advantages and limitations. – 8 marks

Q.12) Define marketing. Describe its nature. – 7 marks


The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account