Place Mix of Insurance services




In case of insurance sector, the following channel of distribution is followed according to the target market:

Direct Selling
  • Agents
  • Financial Advisors
  • Call Centers
Partner Selling
  • Bancassurance
  • Postal Department
  • Selling through Corporates

Direct Selling:

  • Agents:

The agents are selected and recruited by the development officer of the insurance company. These agents inform the customers about the various insurance policies offered by the company and convince them to buy these policies.

  • Financial Advisors:

The financial advisors are also consulted by the customers regarding their financial matters. These advisors suggest their clients to get their goods insured against any calamity or risk.

  • Call centers:

The people who require insurance call up the call centers. These call centers send their direct marketing agents who go to the customer’s place and sell the insurance policy.

Partner Selling:

  • Bancassurance:

In bancassurance, the insurance products are sold through the banks network of branches.Om Kotak Mahindra has tie-up with Dena bank, by which former doesn’t entertain bancassurance with any other bank and the latter also doesn’t distribute policies of any other insurance company

  • Postal Department:

. Insurance companies can tie up with the postal department to sell and distribute various insurance covers. This would certainly require upfront training costs, as the postal employees in turn need to educate and sell the concept and benefits of insurance to the people in rural areas. Selling Through Corporates:

Insurance can be sold through corporates too.

E.g.: When a customer purchases a Maruti car, he gets the insurance of the car free from the Maruti Company itself. Thus this is termed as selling insurance through corporates.

Electronic Channels:

In the last decade, numbers of technological advances have taken place due to immense use of EDI (Electronic Data Interchange)


Electronic channels
  • LIC on internet
  • Information Kiosks
  • SMS
  • Information kiosks:

LIC have set up 150 interactive Touch screen multimedia KIOSKS in prime locations in metros and some major cities for dissemination information to general public on our products and services.

  • SMS:

SMS through mobile phone is recently new technology introduced by the LIC to promote their product.




In insurance, location, the place where office situated is not as important as mostly the agents of the insurance company goes to the place of the customers for doing most of that customers work.

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