It does not play an important role in the health care services, as the core benefit the customer seeks is proper diagnosis and proper cure of the problem.

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Physical evidence can be in the form of smart buildings, logos, mascots etc a smart building infrastructure indicates that the hospitals can take care of all needs of the patients.

 

Government Hospital:

Government hospitals have a huge building, but are not properly maintained; hence it creates a bad impression among its patients that the hospital is unhygienic.

Private Hospital:

Private hospital like BombayHospital has got a smart building, which helps, in developing the minds of the people, the impression that it is the safest option among the different hospitals available to the people.

 

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