Physical evidence of Hospitals

It does not play an important role in the health care services, as the core benefit the customer seeks is proper diagnosis and proper cure of the problem.

Physical evidence can be in the form of smart buildings, logos, mascots etc a smart building infrastructure indicates that the hospitals can take care of all needs of the patients.

Government Hospital:

Government hospitals have a huge building, but are not properly maintained; hence it creates a bad impression among its patients that the hospital is unhygienic.

Private Hospital:

Private hospital like BombayHospital has got a smart building, which helps, in developing the minds of the people, the impression that it is the safest option among the different hospitals available to the people.