Personal Selling: Personal selling is found to be one of the most effective and popular form of promoting bank business. The main reason for this is that banking is a service in which trust plays a very important role. In personal selling a bank representative goes to the customers and explains the scheme to the customers. Also he gives the customers any kind consultation he might need. He provides the customers all the information seeked by him. Representative tries to persuade the customers to go for the scheme provided by the bank by telling him all the benefits. Here are some of the important features of personal selling
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- Ø it is a direct relation between the buyers and the seller
- Ø it is oral presentation in conversation
- Ø it is personal and social behavior
- Ø it is found to be more effective in service oriented organizations
- Ø it is based on the professional excellence or expertise of an individual
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