Objective Of Sales Forecasting

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1              To maintain good relationships with customers by providing them good quality products in the right quantity and at right time.

2              To check the sales of product and estimate of sales is made for future. Thereafter the actual sales is compared with the budgeted sales and if there are any deviations then corrective actions are taken.

3              To assist customers in choosing the product ffor maintaining the competitive edge in the market.

4              Sales Forecasting is done to increase the market share of the company and to help the company grow.

To collect the market information, the above are the objective of Sales Forecasting.

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