When a product or service is not being readily supplied to a certain portion of a market, a company can focus their efforts on that niche to address a need that isn’t currently being addressed. This targeted marketing is successful because the marketer has identified a need that isn’t being resolved by mainstream providers. Sometimes it is beneficial for a company to focus on a niche instead of trying to compete in a larger market.

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Aadi Vaidya

From the small Mandi town of beautiful Himachal Pradesh state in India, I have completed my Bachelors in Management Studies from St. Xavier's College - Mumbai. An 'ethical success' in life is what I am striving for. I adore my parents. Mahatma Gandhi, Sachin Tendulkar and Albert Einstein are my inspirations.

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